Sarah Cassim is an award-winning marketing strategist, speaker, and community leader based in the Hawkesbury, NSW. As the founder of Sarah Cassim Consulting, she helps businesses, leaders, and change-makers communicate with clarity, confidence, and purpose. The aim? Turning their ideas into influence.

Named Citizen of the Year for the Hawkesbury (2025), Sarah is recognised for her leadership in women’s advocacy, mental health, and small-business development through her work with Hawkesbury Women in Business. Her initiatives have supported hundreds of women to grow their visibility, confidence, and impact.

With over a decade of experience in marketing strategy, PR crisis, leadership, communication, and branding, Sarah has worked with clients across Australia to develop authentic brand stories that cut through the noise. She’s also the creator of The Undone Method, a framework designed to help experts and leaders move from local recognition to national authority without burning out.

Whether she’s leading a strategy session, mentoring a founder, or speaking on stage, Sarah brings the same message to every room:

Lead with purpose. Communicate with heart. Influence with integrity.